An effective landing page provides visitors the information they need and unfortunately, many landing pages fall short of accomplishing that goal. Below are few tips that can help to ensure your landing page is effective as possible.
Tip #1: Invest In Your Headline
The headline you choose for your landing page can be the most important part of the entire page. Individuals will form an opinion of your page and business by reading your headline. Thus, it is important to invest as much time as possible in creating a killer headline. Your goal is to really grab the attention of your audience. Just remember, a great headline will only get you so far. To keep the attention of your audience, you will need to make sure you deliver on the promises the headline makes.
Tip #2: Include Relevant Images
It is true that a picture is worth a thousand words. In fact, studies have shown people can process images at speeds 60,000 times faster than text. Therefore, images should be an integral part of your page design. Be sure to choose high-quality images that load quickly and are relevant.
Tip #3: CTA
Taking action should be easy for your visitors. This will help to ensure high conversion rates. The ability to take many actions on your landing page can be distracting. Simplicity will always be your best option when creating a landing page. Create a clear call to action. Make it as simple as possible for your visitors to do what you ask.
Tip #4: Make Use Of White Space
Online readers do not want to spend all day on your page trying to find the information they are looking for. They will usually spend only a few seconds skimming through the text and images provided. It is in this short period that they will decide whether to buy the product or service you are offering. Use small sentences and several paragraphs. This makes information easier to skim. Be sure always to use the main headline, as well as many subheadings to break up the content. Using bullet points can also help important information to stand out.
Tip #5: Anticipate The Reader’s Questions
Make sure visitors don’t need to leave your page to find the information they need. You can do this by providing the reader with all the information they need. This ensures the reader can follow your call to action without leaving the page. Include information that will eliminate any anxiety the reader may have. If you have many different competitors, be clear about why your product is the best. Take the time to put yourself in the reader’s shoes and answer the questions you would have.
Tip #6: Think Speed
Potential customers will never get to see how great your landing page is if it takes too long to load. The longer it takes for your page to load, the less likely it is that a visitor will stick around. Take the time to test your landing page in several different browsers. Track the amount of time it takes the page to load each time you click on your link. Get rid of objects that use flash, as well as large images and video files if your page is taking too long to load. This will allow your page to load quicker and improve the effectiveness of the page.
Tip #7: Don’t Forget About The Search Engines
A landing page should appeal to both visitors and search engines. The use of SEO techniques can help search engines to determine how relevant your page is. In the end, this ensures that your page is listed towards to the top of the search results page.
Tip #8: Keep Landing Pages And Social Media Separate
Social media can play an important role in online advertising. However, it is important to keep your social media accounts and your landing pages separate. Providing a link to your social media accounts on your landing page can act as a distraction. This can pull visitors away from your site. If you want to make use of information provided on your social media site, quote this information on the landing page rather than placing a link to the account.
Tip #9: Ensure Testimonials Are Realistic
People often turn to other consumers to get a better idea of what they can expect when purchasing a new product. This is why testimonials can be such an important part of an effective landing page. Just be sure the information in these testimonials is believable. If visitors don’t believe the information, it could do more harm than good. It is always best to include testimonials from real customers. This allows future customers to connect with similar individuals.
Tip #10: Provide Plenty Of Contact Information
One of the biggest fears that many online consumers have is that a new product or business is not legit. To prove your status as a legit business, be sure to include plenty of contact information. This can help ease the mind of anxious visitors. When possible, include an email address, phone number, and physical address.